This is a collection of the best advice I’ve offered on book marketing at my website and newsletter—as well as some other resources. Learn more at JaneFriedman.com.
Also don’t miss these free resources
Getting Started
**Book Launch Timeline:** mostly applies to traditionally published books, but useful for all
Strategy first
Traditionally published?
Amazon
Amazon metadata and optimization
Amazon-focused launches
Your Foundation
Your book cover
Book description
Availability & distribution
Pricing (self-pub)
Pre-orders
Endorsements
Reviews
Owned Media
Reassurance
Author website
Social media
Email newsletter
Blog, podcast, video
Relationships & Influencers
Basic Strategy + Relationships
Emailing people
Newsletter swaps
Your networks
Influencers
Earned Media (Publicity)
Basic guidance
Doing it on your own
Hiring help
Events
In-person events
Online and virtual events
Paid Media
Before you invest
Facebook ads
Amazon ads
BookBub
Industry ads
Other advertising
Miscellany
Giveaways
Prizes and awards
Sell direct to reader
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👉🏻 Experts I Trust
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Recommended Resource List
Editors, marketers, publicists, and much more
Recommended Resources.pdf