This is a collection of the best advice I’ve offered on book marketing at my website and newsletter—as well as some other resources. Learn more at JaneFriedman.com.

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Getting Started

Strategy first

Traditionally published?

Amazon

Amazon metadata and optimization

Amazon-focused launches

Your Foundation

Your book cover

Book description

Availability & distribution

Pricing (self-pub)

Pre-orders

Endorsements

Reviews


Owned Media & Platform

Reassurance

Author website

Social media

Email newsletter

Blog, podcast, video

Relationships & Collaboration

Basic Strategy

Emailing people

Newsletter swaps

Your networks

Influencers


Earned Media (Publicity)

Basic guidance

Doing it on your own

Hiring help

Events

In-person events

Online and virtual events


Paid Media

Before you invest

Facebook ads

Amazon ads

BookBub

Industry ads

Other advertising

Miscellany

Giveaways

Prizes and awards

Sell direct to reader


<aside> 👉🏻 Experts I Trust

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