This is a collection of the best advice I’ve offered on book marketing at my website and newsletter—as well as some other resources. Learn more at JaneFriedman.com.
Strategy first
Traditionally published?
Amazon metadata and optimization
Amazon-focused launches
Your book cover
Book description
Availability & distribution
Pricing (self-pub)
Pre-orders
Endorsements
Reviews
Reassurance
Author website
Social media
Email newsletter
Blog, podcast, video
Basic Strategy
Emailing people
Newsletter swaps
Your networks
Influencers
Basic guidance
Doing it on your own
Hiring help
In-person events
Online and virtual events
Before you invest
Facebook ads
Amazon ads
BookBub
Industry ads
Other advertising
Giveaways
Prizes and awards
Sell direct to reader
<aside> 👉🏻 Experts I Trust
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