None of these are essential for a strong book launch. But they can be long-term powerhouses for book marketing if you have your own following.

• A beginner’s guide to blogging: https://www.janefriedman.com/blogging-for-writers/
• Why so many blogs (and newsletters) aren’t worth the effort
• On podcasting: https://www.thecreativepenn.com/2019/03/18/10-years-the-creative-penn-podcast/
• Don't want to start a podcast? No problem. How to be a great podcast guest: https://www.janefriedman.com/how-to-be-a-great-podcast-guest-a-guide-for-authors/
• How the pros pitch podcasts: https://mailchi.mp/0f2765bcadce/how-the-pros-pitch-podcasts?e=94015e5f23
• How to use live video: https://www.janefriedman.com/live-streaming-for-authors/