This is a collection of the best advice I’ve offered on book marketing at my website and newsletter—as well as some other resources. Learn more at JaneFriedman.com.

Also don’t miss these resources

• The Business Clinic: many sessions on book marketing
• Business Sermons: many sessions on tools and resources used by writers

Getting Started

Strategy first

Traditionally published?

Amazon

Amazon metadata and optimization

Amazon-focused launches

Your Foundation

Your book cover

Book description

Availability & distribution

Pricing (self-pub)

Pre-orders

Endorsements

Reviews

Owned Media & Platform

Reassurance

Author website

Social media

Email newsletter

Blog, podcast, video

Relationships & Influencers

Basic Strategy + Relationships

Emailing people

Newsletter swaps

Your networks

Influencers

Earned Media (Publicity)

Basic guidance

Doing it on your own

Hiring help

Events

In-person events

Online and virtual events

Paid Media

Before you invest

Facebook ads

Amazon ads

BookBub

Industry ads

Other advertising

Miscellany

Giveaways

Prizes and awards

Sell direct to reader

<aside> 👉🏻 Experts I Trust

</aside>

• Nicholas Erik
• David Gaughran
• Joanna Penn
• Dave Chesson
• Dan Blank
• Kirsten Oliphant

Recommended Resource List

Editors, marketers, publicists, and much more

Recommended Resources.pdf