Selling direct to reader means selling through your website or otherwise bypassing conventional retailers that take a cut of your sales. I would not consider doing this unless you’re either well established, with a reader base, or have a clear idea of how you will attract buyers to your website.

• Emily Kimelman is a self-publishing novelist who successfully sells direct to reader. In February 2023, she offered an in-depth look at how she sells direct. Keep in mind new sales platforms and tools have come onto the market since this class, such as Beventi , Books.by, BookVault, and others.
• Some self-pub authors use crowdfunding to launch their book, essentially pre-selling the book before distributing widely. Learn more.