Focus on generating customer reviews at Amazon and Goodreads. This may require doing giveaways. Children’s authors: consider paying for 1-2 professional reviews. It is rarely worthwhile for self-published authors to seek advance or professional media reviews or invest in a service like NetGalley.

• Why reviews are so important: https://www.janefriedman.com/book-reviews-not-sales/
• Get reader reviews to drive sales: https://www.janefriedman.com/get-reader-reviews-now-to-drive-sales-later/
• How to get customer reviews: https://www.janefriedman.com/securing-amazon-reviews/
• A short and sweet beginner's guide to securing Amazon reviews: https://www.janefriedman.com/securing-amazon-reviews/
• Are paid book reviews worth it for self-publishing authors? My full opinion is here: https://www.janefriedman.com/paid-book-reviews/
• Learn more about professional paid book reviews you might purchase: https://mailchi.mp/hotsheetpub/paid-book-reviews