Give yourself a PR audit

• Examine your past and see what the media might find noteworthy
• Look at the experiences you have had and see if any are worth discussing
• Think of the connections you have and the people you know—can you drop names to the media?
• Befriend people with big mouths to get early buzz
• Partner with other authors; they can help greatly
• Identify what is in your book that the media will find of interest.

Think about what you want to accomplish with PR

• Branding your name to help your career
• Building a media resume
• Establishing your voice
• Selling a current or upcoming book
• Influencing others
• Conveying a strong message
• Selling your backlist book or products/services
• Helping you get a book deal / Hollywood deal
• Landing paid speaking gigs

Pitfalls